Search Engine Optimization (SEO)
Who needs SEO? Well, you do! After all, what good is a website if nobody can find it? Coding your pages using current SEO best practices will make it easier for search engines to index it, resulting in higher rankings. Sites that rank on the first page of Google get more clicks--in fact, one study determined that 75% of searchers never go past the first page of results. Unlike traffic from Adwords ads, clicks from organic listings on Google's search engine results pages (SERPs) are free.
SEO Takes Time
An optimized site doesn't mean that Google will immediate pop your site to the first page. Google rewards users that create the best content. It can take up to six months of delivering consistent, quality content to fully realize the benefits of keyword/site optimization. During that time, many organizations use Adwords advertising to bridge the gap.
Local SEO for Small Businesses
Fortunately, for many small businesses, local traffic (calls and clicks) turns into customers. Read more about local SEO here.
Improving your Page's Rank: An Example
Here are a few techniques that are used to improve your rankings--we'll use this page as an example. This list isn't meant to be complete, but even doing just these three things improve your SEO if you're not doing them already.
- Page Title: The page title should include the keyword you're trying to rank for. I'm trying to rank this page for the keyword "SEO". The title tag shows up on the browser tab. Notice that the title tag also includes location and my business name. Each title tag on your site should be unique; don't split your keyword across multiple pages.
- URL--If you can, include the keyword in the page URL. See how this page has just SEO at the end of the URL? Having your keyword in the URL makes it easier for the crawl bot to pick it up. And, it seems more natural to the eye than a long URL with lots of strange symbols.
- H1, H2, and H3 tags--It's good practice to include the keyword in the header tags, as well. But don't force it. Google rewards copy that is natural and free-flowing, and that doesn't sound "keyword-spammy".
Looking for help with your SEO? We'd like to move you up in the ranks!